Searchable collection of business-related ebooks created by experts for non-experts. Subject areas include marketing, human resource management, entrepreneurship, small business management, public relations, consumer behavior, business ethics and more. Via iG Library.
Articles from important scholarly business journals dating back to 1886. Includes industry & market research , SWOT analyses, over 600 books and more than 1,200 journals in the areas of business, marketing, management, finance and economics.
1947 - present. Over 10,000 full-text articles from approximately 100 journal titles. Subjects include strategic management, human resource development, labor economics and interpersonal communication.
Select magazine sources from Business Source Complete that may be useful for research on marketing related topics and consumer demographics. The sources include Marketing Communication, Marketing Research, Marketing Week, Journal of Consumer Affairs and others. Note: May be appropriate for MGMT120.
Search by subject or browse full text of more than 500 scholarly journals in social sciences, humanities, and sciences, to their earliest issues. Many titles extend as far back as late 19th or early 20th centuries; most recent 3-5 years not included.