Undergraduate Research Programs - Humanities: Business

Searchable collection of business-related ebooks created by experts for non-experts. Subject areas include marketing, human resource management, entrepreneurship, small business management, public relations, consumer behavior, business ethics and more. Via iG Library.

Articles from important scholarly business journals dating back to 1886. Includes industry & market research , SWOT analyses, over 600 books and more than 1,200 journals in the areas of business, marketing, management, finance and economics.

1947 - present. Over 10,000 full-text articles from approximately 100 journal titles. Subjects include strategic management, human resource development, labor economics and interpersonal communication.

Select magazine sources from Business Source Complete that may be useful for research on marketing related topics and consumer demographics. The sources include Marketing Communication, Marketing Research, Marketing Week, Journal of Consumer Affairs and others. Note: May be appropriate for MGMT120.

A multidisciplinary database with full text content in the arts, social sciences, humanities and sciences.

Full-text versions of scholarly journals and books from university presses and scholarly societies. Focused on the humanities and social sciences.