The video below recommends the following tips in your Google searches: 1 ) use simple, descriptive words 2) be specific in your word choice and 3) don't worry about capitalization, spelling, and punctuation.
Sample search:
Maiolica jar Italy
1:44
Search for a Phrase
Use quotation marks around two or more words to search for a specific phrase.
Sample search:
"medicinal jar"
18 seconds
Word Order
Consider the order of your keyword when you search in Google.