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Main Characteristics of Quantitative Research

Quantitative research involves numbers, logic, and an objective stance. Its main characteristics include:

  • Data are typically obtained using structured research instruments.
  • Results are based on larger sample sizes that are representative of the population. 
  • Study can usually be replicated or repeated, given its high reliability. 
  • Has a clearly defined research question to which objective answers are sought. 
  • Studies are carefully designed before the data are collected. 
  • Data are in the form of numbers and statistics, often arranged in tables, charts, figures, or other non-textual forms. 
  • Finished projects can be used to generalize concepts more widely, predict future results, or investigate casual relationships. 
  • Employs tools, such as questionnaires and computer software to collect numerical data. 

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Adapted by Paulina Allende, Bronwen K. Maxson, and Joe Ameen, UC Merced Library from a USC research guide on Quantitative Methods. 

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