Quantitative research involves numbers, logic, and an objective stance. Its main characteristics include:
- Data are typically obtained using structured research instruments.
- Results are based on larger sample sizes that are representative of the population.
- Study can usually be replicated or repeated, given its high reliability.
- Has a clearly defined research question to which objective answers are sought.
- Studies are carefully designed before the data are collected.
- Data are in the form of numbers and statistics, often arranged in tables, charts, figures, or other non-textual forms.
- Finished projects can be used to generalize concepts more widely, predict future results, or investigate casual relationships.
- Employs tools, such as questionnaires and computer software to collect numerical data.
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Adapted by Paulina Allende, Bronwen K. Maxson, and Joe Ameen, UC Merced Library from a USC research guide on Quantitative Methods.
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