The GIS and Geospatial Services Lab offers access to specialized datasets of great use to marketers. Some of these databases include:
These datasets can be accessed by setting up a consultation with the Director of GIS and Geospatial Services, Erin Mutch (emutch@ucmerced.edu). You can make an appointment with her here: https://libcal.ucmerced.edu/appointments/emutch .
The Director of the UC Merced Center for Data Services is Derek Devnich (ddevnich@ucmerced.edu). Derek is available by appointment to discuss any research data curation, collection, and management you may be considering for your research. Here is a webpage listing the many services the Center for Data Services offers, as well as a link to an appointment scheduler: https://library.ucmerced.edu/research-data-curation
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