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UC Merced Library
Tuesday, July 27, 2021
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WRI 30 (Silbaugh)
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WRI 30 (Silbaugh)
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An outline of research for new product development
UC Library Search
Industry Research
Company information
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Assessment
Class goals
By the end of this session, you should be able to:
Use UC Library Search to find books on product development and marketing;
Use IBISWorld to find industry profiles; and
Use Nexis Uni to find company information.
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An outline of research for new product development >>