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Topics in Business: Industry Research

A review of industry research sources, including databases, free online federal and state government resources, and more.

Industry research vs market research

Industry research and market research are often confused. Industry research and analysis is the weighing and measuring of the processes that make up a particular industry, while market research concerns itself with sales and marketing: market size, market share, the demographics of potential customers, and so forth. Be sure not to conflate the two when you do your research.