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Spark 1 (Winek): Using Keywords

Spark Seminar: Defining a Generation

Brainstorming Keywords

The words you type into the search box affect your search results. Not all authors use the same language to describe similar topics, so you will need to try a variety of searches.

  • Create a list of possible words that could appear in a book or article related to your topic of interest.
  • Come up with synonyms or related terms for those.
  • If you're researching a topic from an historical point of view, it may also be helpful to come up with historical terms that may be pejorative today.
  • Stick to using 2-4 nouns when searching.

Example

"How do flexible work schedules impact Millenials' job satisfaction rates?"

My keywords are:

  • flexible work schedules
  • Millenials
  • job satisfaction

Here are some possible alternatives for each of these keywords:

  • flexible hours, telecommuting
  • job motivation, employee retention, job dissatisfaction, work attitudes

How to Choose Keywords

McMaster Libraries (2:42)