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This guide highlights Credo content related to communication. Credo provides access to a collection of reference books including encyclopedias and dictionaries. Visit each tab to find Credo Topic Pages and additional content around a particular subject area.
The American Heritage Guide to Contemporary Usage and Style
This authoritative survey of English usage, grammar, and style offers guidance on almost any writing problem imaginable. Arranged in a single, easy-to-use A-Z list, the guide's entries include examples and quotations that show not only correct and incorrect usage but also the relative effectiveness of different expressions in context.
Good Word Guide
Modern communications are breaking down distinctions between formal and informal English, raising ever more questions as to how to speak and write correctly. This fully updated edition of the bestselling Good Word Guide offers information and advice on spelling, grammar, punctuation, pronunciation, confusables and the latest buzzwords, and provides clear, straightforward answers to everyday language problems.
The Dictionary of Contemporary Slang
This is a guide to the use of slang today. It deals with drugs, sport and contemporary society, as well as favourite slang topics such as sex and bodily functions.
The American Heritage Dictionary of Idioms
Its main fare is idioms - groups of two or more words that taken together mean something different from the literal meaning of the individual words. Each entry is defined and has an example sentence showing the idiom used in context. Most entries offer an explanation of the idiom's literal meaning or origin and include information about its first appearance in English.
Rawson's Dictionary of Euphemisms and Other Doubletalk
In his Dictionary of Euphemisms and Other Doubletalk, Hugh Rawson explains, in clear language, what it means when we talk of an unusual occurrence, a crew transfer container, or Montezuma's revenge. If you have ever been baffled by the expression culturally deprived, or want to know where the phrase deep-six comes from, then this book will certainly be of service.
How We Talk: American Regional English Today
In short, delightful essays, Metcalf explicates the key features that make American speech so expressive and distinct. He begins in the South, home of the most easily recognized of American dialects, travels north to New England, then on to the Midwest, the far West, and even to Alaska and Hawaii.
Key Concepts in Public Relations
The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding.
Key Concepts in Marketing
Introduces and examines the key issues, methods, models and debates that define the field of marketing today.
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Credo Reference: Media and Communications
Encyclopedia of International Media and Communications
How have we shaped the Information Age, and how has it shaped us? The Encyclopedia of International Media and Communications exhaustively explores the ways that editorial content - from journalism and scholarship to films and infomercials - is developed, presented, stored, analyzed, and regulated around the world.
Dictionary of Media Studies
This dictionary provides a basic vocabulary of terms used in the media and entertainment industries, from A&R to zydeco. It is ideal for all students of Media Studies and related subjects, as well as those working for the first time in jobs such as journalism, radio and television production and advertising.