The GIS and Geospatial Services Lab offers access to specialized datasets of great use to marketers. Some of these databases include:
These datasets can be accessed by setting up a consultation with the Director of GIS and Geospatial Services, Erin Mutch (emutch@ucmerced.edu). You can make an appointment with her here: https://libcal.ucmerced.edu/appointments/emutch .
A database of 500,000 questions and answers asked in the US since 1935. Create your own account to access additional functionality including data downloading via RoperExpress and online data analysis via RoperExplorer.
The Pew Research Center is a nonpartisan research organization which conducts social science research on issues, attitudes, and trends shaping the world. Areas of research interest include U.S. politics, media & news, social trends, religion, internet & tech, science, Hispanics, and global topics.
Citations of known published and unpublished works resulting from analyses of data held in the ICPSR archive.
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