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Writing 30 (Haner): Home

Research for Business Proposals

Industry Codes

North American Industry Classfication System (NAICS)

  • system used to classify business establishments e.g. 423720 is the 2007 NAICS for "Solar heating panels and equipment merchant wholesalers"
  • NAICS numbers can often be used to search for information in other databases

Standard Industrial Classification (SIC) codes have been replaced by NAICS codes.

Demographic Information

Economic Statistics

Population Statistics

Real Estate

International Business

Find News, Trends, and Forecasts

Business Source Complete

  • includes business news, company profiles, market research
  • Search strategies: Search for a business, industry, or by a NAICS code
  • Look for "Source Types" such as SWOT analysis, Industry profiles, Market research reports (e.g. information from MarketWatch and Consumer Behavior), and Product Reviews
  • Other search terms to consider
  • datamonitor (a business information company which produce industry analyses), trends, overview, innovation*, technolog*, environment*, marketing, accounting, law, legal, "public relations", statistics
  • * is a truncation symbol to pick up different ends on a root word

Selected Magazine Sources from Business Source Complete

  • a subset of magazine sources focused on marketing topics

LexisNexis Academic

  • includes general and business news
  • join similar terms with OR and join disimilar terms with AND e.g. landscaping AND (trend* or forecast*)
  • look for document types such as Magazine & journals or Industry trade press publications

LexisNexis Congressional Research Reports

  • focus on public policy issues
  • e.g. search for Green

Factiva Access

  • a global news sources, business focus
  • Search strategies: In the subject search, select "Editor's choice -- Industry Trends/analysis" OR "Earning projections", add other terms or select a region etc. and Run Search
  • e.g. "vitamin water" OR vitaminwater AND "Editor's choice -- Industry Trends/analysis" (subject)
  • e.g. "rental cars" OR zip OR "car sharing" AND "Earnings Projections" (subject)
  • be aware of default date limiter
  • In "More Options", you can choose to search for your terms in Headline & Lead Paragraph and to sort by Relevance rather than Date.

Newsbank: Access World News

  • worldwide news coverage
  • can select various groupings e.g. Major Metro Titles, America's News Magazines etc.
  • use the date limiter


  • Search for words which describe the industry you have selected.  Add other terms such as trend, innovation, technology, environment, ethics, sustainability, legislation etc.  You can OR together terms in Google.  Use a capital OR.
  • a ~ before a term will pick up similar terms

Company Profiles & Financial Information

Business Source Complete

  • More > Company Profiles

LexisNexis Academic

Searches from Business tab

  • Business > Company Dossiers
  • Business > Company Profiles (retrieves Hoover's Company Records)
  • Business > SEC Filings (Type in a company name and select SEC From 10-K from Sources.)
  • Details of a Dossier
  • SEC Filings 10-Ks (sections 7A), annual financial reports of American companies; 10Qs quarterly financial reports of American companies; 20-Fs annual financial reports of foreign companies traded on U.S. stock exchanges

Searches from General tab

  • Searching within specific sources in LexisNexis, these sources are most suitable when looking for information on specific companies.

Searching for Investext Current Reports - Results will include the Company Profiles (Datamonitor Company Research reports) also available in Business Source Complete.

  • Go to the Sources tab. > Search for Investext Current Reports. > Go. > Select Investext Current Reports. > Click OK-Continue.
  • Continue by entering search terms. e.g. Amazon and SWOT

Searching for Experian Business Reports - may have financial information a private companies

  • Go to the Sources tab. > Search for Experian. > Go. > Select Experian Business Reports. > Click OK-Continue.
  • Continue by entering search terms.

WolframAlpha Company Comparison Report

  • e.g. Apple and Microsoft; Amazon and Barnes & Noble


Resources for Business Planning

Links to resources listed in the Next Generation Melvyl Pilot.  Use the links on the left to limit to a specific format e.g. books. Conduct your own searches in the Next Generation Melvyl Pilot.

Business Planning

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